Insights

Futureproofing Your Bidding Strategy: Trends to Watch in 2026 and Beyond

As we move into the second half of the decade, the procurement and bidding landscape is evolving at a rapid pace. For bid professionals, business development teams, and commercial leaders, futureproofing your bidding strategy is no longer optional—it’s imperative. From emerging technologies to shifting government policies and rising expectations around...

Dynamic Bid Forecasting: Predicting Your Win Probability Using CRM & Pipeline Data

In today’s hyper-competitive bidding environment, bid teams are increasingly pressured to make data-informed decisions on where to focus their resources. One of the most transformative practices gaining traction is dynamic bid forecasting – a methodology that combines CRM and pipeline data with predictive models to estimate the probability of winning...

Leveraging AI Ethics in Bidding: How to Avoid Hallucinations and Bias in Generated Content

As AI tools become increasingly embedded in the bid writing process, they offer unmatched efficiency, scalability, and content generation support. But alongside these advantages lies a significant risk: the ethical pitfalls of hallucinated content, embedded bias, and over-reliance on synthetic responses. In regulated, high-stakes procurement environments, AI misuse can be...

Technical vs Commercial Bids: How to Harmonise Narrative and Data in Dual-Stream Responses

When responding to high-value tenders, bidders are often required to submit both technical and commercial (or financial/economic) responses. These dual-stream submissions can feel like parallel universes: one focused on narrative, storytelling, and compliance (the technical), and the other on numbers, pricing models, and risk assessments (the commercial). Yet the most...

From Tender to Transformation: Using Contract Wins to Scale Your Business

Winning a tender is a significant achievement. It validates your offer, your capability, and your competitiveness in the market. But what many businesses fail to realise is that a contract win should be more than just a short-term revenue boost. It can—and should—be the cornerstone for long-term business transformation. Whether...

Selling Without Selling: Writing Persuasive Bids Without Sounding Promotional

High-value tendering is as much about tone and structure as it is about content. Buyers don’t want to be sold to—they want confidence in delivery, alignment with objectives, and risk-free procurement. Yet, your bid must still persuade. The solution lies in mastering a writing style that is evidence-driven, evaluator-focused, and...

Social Value in Tenders: Writing Proposals That Score on ESG, DEI & Community Impact

Tenders are no longer awarded solely on price and technical capability. In today’s procurement environment, social value has become a decisive factor. From government contracts to corporate procurement, buyers are actively rewarding bids that deliver measurable Environmental, Social and Governance (ESG) outcomes, demonstrate Diversity, Equity and Inclusion (DEI), and create...

The Role of Thought Leadership Content in Evaluator Perception: Whitepapers, Webinars, and Published Positions

In today’s highly competitive procurement landscape, evaluators are increasingly discerning and risk-averse. Beyond checking compliance and technical competence, they seek assurance of delivery capability, innovation, and sector insight. Well-crafted thought leadership content can influence evaluator perception positively—but must be executed with precision to avoid over-selling or compromising bid confidentiality. This...

Winning Multi-Lot or Framework Bids: Strategic Approaches to Prioritisation, Resource Allocation, and Messaging Consistency

Success in multi-lot or framework bidding requires more than well-written responses. It demands a strategic approach that aligns bid priorities with organisational strengths, optimises resource deployment, and ensures consistent messaging throughout. With increasing complexity in public sector frameworks and large-scale procurement exercises, mastering this approach is essential for sustainable bid...

Onboarding SMEs into Creative Bid Writing: A Workshop Guide for Bid Teams

In competitive tendering environments, the ability to articulate technical solutions in a clear, compelling, and client-focused manner is critical. While bid writers excel at crafting persuasive narratives, they often rely on Subject Matter Experts (SMEs) for the technical detail that underpins credibility. However, SMEs are rarely trained communicators—and their contributions...
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